MARKET RESEARCH

August 18, 2018
Companies are looking for measurable returns on all their marketing efforts, including Information that sheds ROI insight for pay-per-click, banner advertising and social media. Solutions provide just that—cross-platform measurement with a focus on data quality, along with market research and advanced analytics.

Abilities

 Reporting and Analytics

Market Research practice provides one-stop support for all consulting, IT services, IT infrastructure and BPO services—starting with research design, all the way through final report generation.

Reporting and analytics services incorporate business intelligence, predictive analysis, interactive dashboards, statistical modeling, Web and social media analytics.

  • Business intelligence and predictive analytics
  • Web/social media analytics
  • Big data analytics
  • Advanced analytics and statistical modeling
  • Interactive dashboards

 Data Collection, Processing and Reporting

Use the latest CATI, CAWI and data warehousing tools to provide:

  • Data collection systems
  • Data processing
  • Data management services and warehousing
  • Big data management

 Survey Management

Management of surveys from design and creation through administration, using leading tools like IBM SPSS, Confirm IT or custom applications.

  • Online/traditional survey programming
  • Mobile/social/interactive survey programming
  • Campaign management
  • Survey hosting on cloud and other platforms

 Sample/Panel Management

Using CRM and BPM tools, can create and manage samples and panels, providing the software necessary for full analysis.

  • Panel management and maintenance
  • Panel migration
  • Sample management
  • Loyalty management system

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