While investments in business intelligence and analytics are essential for success, often the return on such investments is not easy to quantify. This is a major challenge faced by businesses while budgeting and justifying additional investment. We assess customers BI-Analytics systems in the context of their industry and business to provide a business case for recommending the analytics strategy to senior executives. Our assessment provides a comparative analysis of competitors and an unbiased observation of customers’ business processes. Based on the assessment, our BI experts recommend the future course of action with a detailed roadmaps to guide customers towards their goal. We can also review the existing BI roadmaps to recommend course corrections.